I was reading a few reports written in memoriam a gentleman who ran a business of brewing alcoholic beverages. He achieved remarkable success with his rum brand that reached the number one spot in the country. A couple of highlights can be easily noticed in those obituaries.

  1. He consciously chose not to go for advertisements to market his product. He felt the taste of the liquor would and should suffice to speak for itself. That’s interesting and offbeat. It’s difficult to guess what made him took this path, knowing its obvious high risks. In fact he limited his cost by shunning promotions and eventually passed on the benefit to the end customer. We have to note here that the brand wasn’t built from scratch under him. Still it was a risk to maintain such a low profile.
  2. He was a teetotaler. He was behind a best-selling rum and chose to abstain in his own life. Drinking alcohol wasn’t his choice, selling however was. A personal belief doesn’t get in the way of a professional goal; more so if the profession involves making or selling of a product. It’s not against ethics or law or standard practice. It’s not exactly an eye-opener… still a reminder that personal life and professional life are two separate lives under an umbrella called ‘life’.

It’s not exactly a lesson on how to run a business or lead a life. It’s the coincidence of an interesting set of facts that struck me. Some reports suggest he was spiritually inclined. Well, that’s too much of spirits within a single life!


The whims of success

Success is a hard nut that many die in trying to crack, many while daydreaming about. Aspired by all, touched by a minuscule proportion of the population, success is a mystery-shrouded destination of all human lives. It needs no explanation why a suggestive formula to success has been a bestseller across seasons. Hence it’s a ‘natural selection’ that successful individuals are invited at various forums to share their experiences. Their hindsight is a hint given out to others on a treasure hunt. In addition, there is a class of intellectuals who earn fame by hosting cookery shows on recipe to success. They achieve success by writing about it. Some of these success coaches are astute; they tend to go too deep into the theories of the subject though they don’t have hands on experience on that. An angler’s wait, a gambler’s bet, success in some way or the other keeps us glued to it. Continue reading “The whims of success”