I was reading a few reports written in memoriam a gentleman who ran a business of brewing alcoholic beverages. He achieved remarkable success with his rum brand that reached the number one spot in the country. A couple of highlights can be easily noticed in those obituaries.
- He consciously chose not to go for advertisements to market his product. He felt the taste of the liquor would and should suffice to speak for itself. That’s interesting and offbeat. It’s difficult to guess what made him took this path, knowing its obvious high risks. In fact he limited his cost by shunning promotions and eventually passed on the benefit to the end customer. We have to note here that the brand wasn’t built from scratch under him. Still it was a risk to maintain such a low profile.
- He was a teetotaler. He was behind a best-selling rum and chose to abstain in his own life. Drinking alcohol wasn’t his choice, selling however was. A personal belief doesn’t get in the way of a professional goal; more so if the profession involves making or selling of a product. It’s not against ethics or law or standard practice. It’s not exactly an eye-opener… still a reminder that personal life and professional life are two separate lives under an umbrella called ‘life’.
It’s not exactly a lesson on how to run a business or lead a life. It’s the coincidence of an interesting set of facts that struck me. Some reports suggest he was spiritually inclined. Well, that’s too much of spirits within a single life!